Quadrel is a global software company that provides end-to-end solutions for concrete manufacturing companies. Ripley Studios worked with them to create advertisements for a trade magazine. Existing brand standards needed to be closely followed, and a quick turnaround for the design was needed, as the magazine’s print run was fast approaching.
Quadrel wanted their advertisement design to reflect the end-to-end nature of the software they provide. Covering a wide range of needs for the concrete producer, they have recently expanded their product line into mobile applications as well. To explain these ideas to the viewer visually, we used icons and screenshots, opting for a simple design that goes light on the text (we all know users don’t read that stuff, anyway!).
Due to the success of this initial project, flyers, business cards, and other promotional items were created as well. Again, following corporate branding guidelines was key here, as Quadrel has a well-known, corporate brand persona that we needed to portray.
