Ignite EFC (Energy, Focus, Clarity) is an all-natural powdered energy drink mix. The product is non-GMO, sugar-free, and does not trigger a ‘crash’ hours after consumption.
Under art direction from Makeway Wellness, Ripley Studios created a new product packaging design for Ignite EFC. The new packaging feels bright, fresh, and open. The energetic colors used here help to communicate that this is an energy-boosting product, and the overall light and airy design language evokes a more natural feel that helps get the ‘sugar free’ idea across.
Matte-finish packaging materials also help to give the product a more natural look and feel, and prevent it from coming off as too ‘fake’ or synthetic-looking.