Flextan

Logo Design

Flextan is a 100% recycled bending chip product produced by The Newark Group. The Flextan logo was created as part of a design contest and not chosen to represent the brand.

Flextan’s logo design was created as a way to represent a recycled packaging product. Flexibility, sustainability, and economical cost were key to the brand’s positioning. The letter ‘x’ is one of the most memorable letters in the English language, so it was used as a focal point of the logo. By incorporating a leaf into the ‘x’ figure, Ripley Studios created a potent and memorable branding mark that can stand alone as well as a part of the ‘flextan’ name.

Flextan's logo design as displayed on a business card.
Flextan logo
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