Beaver Buzz is Canada’s Energy Drink! Founded in 2005 by brothers Andrew and James Drayson, the company is well known throughout Canada as a strong, independent contender in the beverage industry.
The brand’s primary logo is well loved, having already created millions of impressions on Canadian consumers. Changing the primary logo was out of the question from the beginning of the project, instead we focused more on creating secondary logos, supporting visual elements, and other assets to help the brand create a more rich and vibrant visual language.
These visual elements were then applied to branded media. Sales materials, POS assets, social media graphics, and print advertisements were all created and updated as part of the project.
The result of the project is a Beaver Buzz Energy brand that is more robust and ready to make a stronger connection with consumers both digitally and in print.