Access Housing

Brand Identity

Access Housing is a Denver-based non-profit focusing on providing families in need with shelter, transitional programs, and life skills. Their brand identity focuses on communicating the key brand drivers of connectedness, sincerity, reliability, cheerfulness, and a family-oriented atmosphere.

Denver’s Access Housing was established in 1983, and over the past 30+ years, has offered families in need with emergency shelter, transitional housing, case management and support, and a path to success and self-sufficiency. A re-branding project was proposed as part of a campaign to re-organize and establish forward momentum for the organization. The group is undergoing a period of major transition, and the brand’s previous identity no longer reflected the organization’s reaffirmed commitment to excellence and progress.

Letterhead, Business Cards, iPhone and iPad renderings, and various other Access Housing brand materials.
Access Housing’s brand identity system, applied to materials.

The Access Housing Re-branding Process

The re-branding project focused on communicating the brand’s key drivers of connectedness, sincerity, reliability, cheerfulness, and a family-oriented atmosphere. Communicating and collaborating with key brand stakeholders, Ripley Studios served as a creative director for the project. Using a vibrant color palette, Ripley Studios met the project’s primary goal of creating a brand identity that would communicate the brand’s core values in a way that resonates with the organization’s key audiences. After developing the brand’s logo, Ripley Studios fleshed out the brand’s materials using their new identity system, including applications for letterhead, business cards, promotional media, and various other items.

Access housing donation campaign promotional media designed by Ripley Studios
Access Housing promotional media.
Access Housing's brand identity specifications
Access Housing’s brand identity specifications
Access Housing’s branding specifications

Event trade dress and branding are important parts of design for non-profits. They allow organizations like Access Housing to reach their donor bases, and connect with the people they serve.

Access Housing's SoH logo for our bowling event
Access Housing’s “Strike Out Homelessness” event logo design.
Media design promoting Access Housing's bowling event, Strike Out Homelessness.
“Strike Out Homelessness” event promotional media.
Access Housing's winter gala banner design
Access Housing’s “Mardi Gras” winter gala logo & banner design
Access Housing winter gala design
Access Housing’s “Mardi Gras” winter gala cover design
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