All posts by Nathan Ripley

99designs scam explained: Why ‘design contests’ don’t generate effective design.

by

On the surface, it’s easy to understand why design contests can seem like a good bargain for business owners. They offer a unique opportunity to receive designs from (potentially) dozens of different contestants, all motivated by a single cash prize. However, there’s a reason that ’99designs scam’ is something that people often Google before they launch a design contest. It’s not just the threat of tricks, ripoffs, or fraud involved that makes people hesitate when it comes to design contests. Many prospective clients I speak with want to know if a design contest is a good fit for their needs. Do they produce good results, or are they too good to be true?

Many people seeking design expect that for the right person, with the right expectations and skills, a design contest can work. But after I explain the pros and cons of running a design contest, the majority of people I speak with choose to go with a more traditional solution instead of a design contest.

Continue reading

Logo vs Brand Identity

by

Logo vs Brand identity. It’s a misleading question, but it’s still asked all the time:

 

“What’s the difference between a logo and a brand identity system?”

If you’re just wondering which one is ‘better,’ that’s a little like comparing one slice of a pie vs. the whole thing. Both are good to eat, but if you’re trying to serve a large group of guests (your customers), it’s much better to have a whole pie rather than a single slice. Let’s take a minute to break down what the terms ‘logo’ and ‘brand identity’ really mean, and why comparing a logo vs brand identity head-to-head isn’t quite the right idea.

Continue reading

Ripley Studios: The Making Of

by

A lot of hard work went into the creation of my new website. In this post, we take a look at some of my early concepts, the challenges I faced, solutions I came up with, and a general look into my design and development workflow.

Continue reading

Hello, world.

by

If you’re reading this, it means that the new ripleystudios.com is now live!

I’ve created my new website using the WordPress framework. WordPress is a free, open-source content management system that allows me to serve content (like this blog post) quickly and easily. Continue reading